- The campaign “Energy Transition Role Models: Inspiring the Next Generation of Women Entrepreneurs” by the Global Women’s Network for the Energy Transition, is now online.
- The campaign showcases portraits of remarkable women entrepreneurs in sustainable energy who are working across different disciplines and countries.
- The campaign aims to give female leadership visibility and thereby inspire and encourage others – especially young female students and graduates – to follow suit.
- The campaign is made up of a video series as well as a brochure which includes background on each entrepreneur, personal recommendations from the entrepreneurs, as well as global, regional, and national resources that women entrepreneurs can take advantage of.
Vienna, Austria, 19 March 2020: The Global Women’s Network for the Energy Transition (GWNET) in cooperation with the German Federal Ministry for the Economic Affairs and Energy (BMWi) has launched the campaign “Energy Transition Role Models: Inspiring the Next Generation of Women Entrepreneurs.”
This campaign showcases portraits of remarkable women entrepreneurs in sustainable energy who are working across different disciplines and countries, with the goal to give female leadership visibility and thereby inspire and encourage others – especially young female students and graduates – to follow suit.
The first 5 videos in the campaign are available to watch, and 3 new videos will be released weekly over the course of the next 3 weeks.
The 14-part video series is accompanied by an informative brochure which contains global, regional, and national resources for entrepreneurs, and hopes to balance the picture of the predominant image of male leadership – and also male entrepreneurship, by showing a wide array of what is possible for female entrepreneurs in the sphere of sustainable energy, including – but not limited to – innovative block-chain based solutions, financing and legal services.
Christine Lins, Executive Director and Founding Member of GWNET, said: “We are excited to share these diverse stories of entrepreneurship from women energy leaders working around the world. We believe that the personal experiences of the women featured will provide invaluable insights for younger women looking to move into this space, ultimately supporting and bolstering equal engagement of women in the sector.”
Irina Gaubinger, Project Manager of GWNET, said: “The lack of female role models compounded by unconscious bias around the image of what leadership looks like have been cited as some of the main hindrances to women’s engagement – a fact that can be acutely witnessed in the energy sector. This campaign works towards changing this picture and aims to inspire girls and women around the world to overcome these hurdles, to confront the challenges women encounter when setting up or managing a venture in the sustainable energy sphere and to put their business ideas into practice.”
Apart from sharing individual personal experiences and insights into women’s entrepreneurial journeys, the campaign has identified quite a few commonalities among the women featured, including:
- the desire to have an impact as a driver for founding one’s own business;
- the desire for factual and intellectual independence;
- the ability to flexibly manage one’s time and to use time efficiently;
- the need for a good business partner;
- the eagerness to learn as a prerequisite to continued success;
- the acceptance of mistakes and/or failures and to incorporate the lessons learned; or
- the importance of equitable parental leave, appropriate childcare, and having suitable support systems in place for families.
Watch the videos and download the brochure here.
GWNET aims to advance the global energy transition by empowering women in energy through interdisciplinary networking, advocacy, training, coaching and mentoring. GWNET seeks to address the current gender imbalances in the energy sector and to promote gender-sensitive action around the energy transition in all parts of the world. See more: https://www.globalwomennet.org/
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